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Search Engine Optimization

Wondering why your company might need SEO services?

Since 2014, The SEO Labs has been dedicated to helping businesses understand the science of Search Engine Optimization. We’ve done this by staying on the forefront of SEO – helping secure great placements on places like Forbes.com, and helping businesses cut through the noise! As a business owner, ranking higher in Google, Bing, and Yahoo – is extremely important. By working with The SEO Labs, you’re letting all of your worries, and problems, revolving around your online marketing campaign – get taken off your shoulders.

We are committed to helping our clients not only get the best customer service, but more importantly – the best long term online results.

We are your strategic partner – not a vendor. We act in this capacity, 24/7. 

What is SEO?

SEO is the process by which a business enhances it’s listing in the search engines, and naturally appears higher for keywords. We work closely with businesses to help them understand what search engine algorithms are looking for – and how a business can adapt to this formula, and become more visible!

Tailormade SEO Services

Our SEO company structures all of our campaigns to be tailored to your exact needs. We focus on your business goals – not a cliche 1 size fits all solution. Our SEO packages include, but are not limited to:

Competitive SEO Audit

In order to help you understand what your business goals should be, we do a competitive SEO analysis. We look at all aspects of your website, as well as doing a thorough market study of your competitors. We review the findings, and intensely scrutinize leading competitors, in order to identify potential opportunities and current weaknesses. We then deliver these findings, and work together on rectifying them when possible. We assign a dedicated SEO project manager, who is here to answer all of your questions, and deliver a detailed report on your keyword rankings, and overall growth.

Keyword Analysis

One of the most important components of any SEO campaign is picking the right keywords. The best campaigns are those that are structured with short term, medium term, and long term objectives. We focus on keywords that have “buyers intent,” as opposed to generic keywords which may not result in dollars. Our goal is immediate ROI at every stage of your campaign.

Website Architecture Analysis + Optimization

Simply put – broken links and pages, make it impossible to rank. It’s like sailing in a ship, that has holes in it. We plug these holes by diligently identifying what’s causing your rankings to drop, based on your website design, and architecture. We make sure that search engines are able to understand the content on your website – and correctly rank the right page. We provide guidance about SEO improvements, that also result in improved user experiences.

Based on the keywords we identify, we shift the content of your website into a manner which complements the keyword strategy. This means including keywords in your meta-tags, title-tags, and other content areas.

Content Optimization

Knowing which keywords you need to rank for is great – but in order to make that reality, we begin by optimizing your content to include those keywords. Our SEO services include best practices for on-site content, which go above and beyond writing pages and pages of content. We focus on writing content which engages your target audience – and in addition to helping for SEO, — is going to generate engagement, and sales!

Link Building

Link building is one of the most important search engine ranking factors. Search engines measure the popularity of a website by the number, and quality, of websites that reference your website. We work with clients to secure placements on reputable media outlets, such as Forbes, WSJ, and others, which results in positive organic rankings.

Social Media

One of the most significant changes in the SEO industry, is the emergence of social networks. One of the best ways, (and strongly suggested method by Google), to create links is through social networks. We help clients build their social media presence, which not only results in direct traffic – but also increases a companies search engine rankings.

SEO Benefits

The main reason why a business should consider SEO is due to the increase in “free” traffic that will come from it. Just because you have a great website doesn’t mean anything. In order to generate leads and sales, you need to have SEO, which can help result in: more relevant traffic, boosting brand visibility, improved lead flow, and more sales.